Jonathan Barnard Head of Forecasting
In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent debate has been whether...
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Jonathan Barnard Head of Forecasting
via Zenith Optimedia’s Social Charts – What are the top ranking social categories in AU? – ZenithOptimedia.
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Jonathan Barnard Head of Forecasting
Nielsen and Twitter have announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric...
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Jonathan Barnard Head of Forecasting
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meeting...
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Jonathan Barnard Head of Forecasting
With a love for online shopping, social networking and catch up TV, the UK is becoming one of the worlds most web and gadget obsessed countries according to the latest survey...
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Jonathan Barnard Head of Forecasting
Advertising is a key part of acquiring new users for mobile apps, and thus ascending the all-important top lists on Apple’s App Store and Google Play. It’s advertising with one big...
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Jonathan Barnard Head of Forecasting
Warren Buffett, the billionaire who seems determined to single-handedly save the newspaper business, is reported to be keen on acquiring yet another smallish circulation daily title, the Allentown Morning Call.” Allentown...
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Jonathan Barnard Head of Forecasting
Global ad recovery to accelerate from 4.1% growth in 2013 to 5.6% in 2015 Global ad expenditure growth forecast to strengthen over the next three years, rising from 3.3% in 2012...
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Jonathan Barnard Head of Forecasting
Written by Bibek Mohanty, Research Director at Moxie, @Bibvikas Gaming is yet another means for marketers to get the word out about products and services. In fact, 37% of U.S. Internet users age...
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Jonathan Barnard Head of Forecasting
Still recovering from your Thanksgiving meal? Too busy finding great deals to keep track of the news emerging out of Black Friday and Cyber Monday and how it relates to marketing?...
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