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ArchiveJonathan Barnard

JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 22nd October 2012

Reality Check: Do Not Track Wont Kill Online Advertising – Advertising Age

It seems a foregone conclusion among digital marketers: proposed Do-Not-Track legislation will kill online advertising. How could it not, with restricted access to consumer data, plus regulatory oversight of online ad-tracking...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 19th October 2012

Google Turns in Soft Quarter as Search Shifts to Mobile – Advertising Age

Google’s profits fell 20% last quarter, but CEO Larry Page led with the good news on a hectic day for the company: mobile is now an $8 billion run-rate business and...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 19th October 2012

Felix Baumgartner’s Space Jump Gave Red Bull Social Media Wings – Mashable

See the rest ar Felix Baumgartner’s Space Jump Gave Red Bull Social Media Wings.

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 19th October 2012

AOL’s Patch ‘in line to make a profit’ – guardian.co.uk

AOL has said its US local news service, Patch, is on schedule to turn its first profit within the next 12 months, facing down critics who questioned its investment in the...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 19th October 2012

Newsweek to End Print Edition – Advertising Age

For nearly 80 years, Newsweek was a fixture in American homes, and helped readers make sense of the prior week’s news and hopefully, take a look forward. It was the younger,...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 19th October 2012

Cheat Sheet: October 15 – 19 – Moxie Pulse

Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 17th October 2012

Facebook Brand Pages Want You to Want Them – Moxie Pulse

There has been speculation over the past few months of whether Facebook will release a “want” button to boost its e-commerce efforts (dubbed f-commerce.) This week, Facebook began testing the “want”...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 17th October 2012

Mass Affluents: A New Target Niche – Nielsen Wire

Meet the Mass Affluents—a new segment of wealthy Americans defined by Nielsen as households with income producing assets between $250,000 and $1m (excluding real estate). More than 13 million households are...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 17th October 2012

Globe & Mail puts up a paywall – guardian.co.uk

Canada’s Globe & Mail will introduce a metered paywall for its website from next Monday 22 October. The model is very similar to that employed by the New York Times, the...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 15th October 2012

Red Bull and Felix Baumgartner take sponsorship to new heights – guardian.co.uk

  “Fearless” Felix Baumgartner and his family wont have been the only ones celebrating long into the night following his 24-mile freefall. Presumably aided by crates of their own product, it...

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