Jonathan Barnard Head of Forecasting
Two months after announcing it would automate the buying of premium ads that appear on user home pages and in their news feeds, Facebook has opened the floodgates. Starting today, Facebook...
Read more
Jonathan Barnard Head of Forecasting
Spotify was not available in the U.S. until 2011, and they just recently launched Spotify Radio in all the countries it is offered in. Spotify added half a million users on...
Read more
Jonathan Barnard Head of Forecasting
Following the announcement earlier this year by Netflix that their members had enjoyed more than two billion hours of streamed video in Q4 2011, a recent Nielsen survey shows 19 percent...
Read more
Jonathan Barnard Head of Forecasting
via Infographic: 2012 Mobile Growth Statistics | Digital Buzz Blog. Thanks to Trinity Digital Marketing for the infographic.
Read more
Jonathan Barnard Head of Forecasting
The 2012 Olympics in London are being touted by some as the world’s “first social Games.” While some question just how social they’ll actually be, there’s no doubt that networks such...
Read more
Jonathan Barnard Head of Forecasting
Marketers who buy ads on Facebook are more focused on building brand awareness than accumulating fans, according to a new survey of Ad Age subscribers by Ad Age and Citigroup. Asked...
Read more
Jonathan Barnard Head of Forecasting
With 46 per cent of the world’s online population residing in Asia-Pacific, advertisers and marketers alike are keen to tap into this burgeoning but complicated market, according to the Asia Digital...
Read more
Jonathan Barnard Head of Forecasting
The UK’s largest commercial radio operator, Global Radio, is expanding into television with the launch of two music channels based on its Heart and Capital brands. Global Radio, which also owns...
Read more
Jonathan Barnard Head of Forecasting
Media companies and marketers are watching the development of social TV closely. But when viewers constantly use their computers or mobile devices during their favorite shows, won’t they wind up seeing...
Read more
Jonathan Barnard Head of Forecasting
At Nielsen’s Consumer 360 Conference, speakers and attendees discussed the attributes, inclinations, and behaviors various consumer groups in the U.S. In a session titled “Marketing that Matters,” three unique consumer groups...
Read more
