Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information,...
Read more
Facebook has rolled out a new feature for some users that shows the percentage of brand page fans who saw as well as Liked recent posts. The average post from a...
Read more
Some of you may have already seen the video “A Day Made of Glass” and you’re probably thinking that a day when information is readily available on any object wherever you...
Read more
The Facebook IPO is coming up and some analysts think the IPO could be bigger than the Netscape IPO before the dotCom Bubble of the late 90s. The company has been...
Read more
While the 18-34 year old demographic juggernaut may be known for their hunger for connectivity—from online video to social networking—their younger counterparts have an appetite for consumption of a different nature:...
Read more
Mobile Driving Majority of Growth for Leading EU5 Social Networks.
Read more
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet...
Read more
See the rest at UK Email Usage Shifting from Computer to Mobile.
Read more
A recent study released by the Luxury Institute examines how affluent U.S. consumers engage with luxury smartphone apps. The report found that 60 percent of wealthy Americans (defined as those with...
Read more
In Germany, nearly 30 million people visited a newspaper site in March 2012, an increase of 3 percent over the past year. A demographic analysis of the 5 largest newspaper sites...
Read more