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ArchiveJonathan Barnard

JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 25th May 2012

CPG Study: Online Ad Campaigns Using Purchaser Data Nearly Triples ROI – Nielsen Wire

Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information,...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 25th May 2012

Facebook Tells Brands the Percentage of Fans Who See Their Posts – Mashable

Facebook has rolled out a new feature for some users that shows the percentage of brand page fans who saw as well as Liked recent posts. The average post from a...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 25th May 2012

How Connected Devices are Changing Consumer Behavior – Moxie Pulse

Some of you may have already seen the video “A Day Made of Glass” and you’re probably thinking that a day when information is readily available on any object wherever you...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 18th May 2012

Tracking Facebook Changes Leading Up to the IPO – Moxie Pulse

The Facebook IPO is coming up and some analysts think the IPO could be bigger than the Netscape IPO before the dotCom Bubble of the late 90s. The company has been...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 18th May 2012

Basement? Garage? American Teens Will Watch, and Play, Just About Anywhere | Nielsen Wire

While the 18-34 year old demographic juggernaut may be known for their hunger for connectivity—from online video to social networking—their younger counterparts have an appetite for consumption of a different nature:...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 18th May 2012

Mobile Driving Majority of Growth for Leading EU5 Social Networks – comScore

Mobile Driving Majority of Growth for Leading EU5 Social Networks.

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 18th May 2012

Cheat Sheet: May 14 – 18 – Moxie Pulse

Want to catch up with what happened in the digital world this week?  Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 11th May 2012

UK Email Usage Shifting from Computer to Mobile – comScore

See the rest at UK Email Usage Shifting from Computer to Mobile.

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 11th May 2012

Study: Affluent Consumers & Luxury Mobile Apps – L2

A recent study released by the Luxury Institute examines how affluent U.S. consumers engage with luxury smartphone apps. The report found that 60 percent of wealthy Americans (defined as those with...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 11th May 2012

German Online Newspapers Attract High Income Audience – comScore

In Germany, nearly 30 million people visited a newspaper site in March 2012, an increase of 3 percent over the past year. A demographic analysis of the 5 largest newspaper sites...

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