A recent study released by the Luxury Institute examines how affluent U.S. consumers engage with luxury smartphone apps. The report found that 60 percent of wealthy Americans (defined as those with an annual income of or exceeding $150,000) own a smartphone, and 80 percent of those affluent smartphone owners have downloaded a mobile app. Just 12 percent of wealthy smartphone consumers, however, have downloaded a luxury brand’s app, signaling a missed opportunity in the category.
See more at L2: A Think Tank for Digital Innovation » Study: Affluent Consumers & Luxury Mobile Apps.
