In the UK, over 34 million viewers watched an average of 228 videos per viewer during February 2012. YouTube.com accounted for 87.9 percent (29.9 million) of the online video audience, making...
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Magazines more than doubled their paid digital circulation in the most recent reporting period, but print remains the overwhelming majority of their business, according to a new analysis by the...
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via guardian.co.uk
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Video is readily accessible to consumers, available whenever they want it from a smartphone, tablet, or computer. And now the streaming world of online video is available on the traditional TV...
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via ft.com
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Global ad expenditure forecast to grow 4.8% in 2012, slightly up from the 4.7% forecast we made in December Large advertisers are investing for growth by spending more on brand building...
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Last December, Twitter revamped the way brands can use landing pages. Twitter has now announced plans to add additional branded experiences such as e-commerce capabilities, contests, and sweepstakes. App developers will...
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via blog.nielsen.com
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Let’s face it. There was plenty of backlash when Facebook introduced the new Timeline for users. Now, brands are going to have to adopt the new format and once again rethink...
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via brandrepublic.com
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