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ArchiveJonathan Barnard

JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 30th March 2012

UK YouTube Viewers are Avid Music Fans – comScore

In the UK, over 34 million viewers watched an average of 228 videos per viewer during February 2012. YouTube.com accounted for 87.9 percent (29.9 million) of the online video audience, making...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 29th March 2012

US Magazines’ Digital Circulation More Than Doubles – Advertising Age

  Magazines more than doubled their paid digital circulation in the most recent reporting period, but print remains the overwhelming majority of their business, according to a new analysis by the...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 28th March 2012

Sun on Sunday sales fall another 100,000 | Media | guardian.co.uk

via guardian.co.uk

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 28th March 2012

The Trouble with Targeting on Connected TV – Ad Age

Video is readily accessible to consumers, available whenever they want it from a smartphone, tablet, or computer. And now the streaming world of online video is available on the traditional TV...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 28th March 2012

Emap plans three-way break-up – FT

via ft.com

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 15th March 2012

Global advertising growth continues as Latin America and Asia Pacific compensate for weakening Europe

Global ad expenditure forecast to grow 4.8% in 2012, slightly up from the 4.7% forecast we made in December Large advertisers are investing for growth by spending more on brand building...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 9th March 2012

Changes Planned for Twitter Brand Pages | Moxie Pulse

Last December, Twitter revamped the way brands can use landing pages. Twitter has now announced plans to add additional branded experiences such as e-commerce capabilities, contests, and sweepstakes. App developers will...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 9th March 2012

Buzz in the Blogosphere: Millions More Bloggers and Blog Readers | Nielsen Wire

via blog.nielsen.com

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 9th March 2012

Is Your Brand in Need of A Facelift? | Moxie Pulse

Let’s face it.  There was plenty of backlash when Facebook introduced the new Timeline for users.  Now, brands are going to have to adopt the new format and once again rethink...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 8th March 2012

Industry view: How will the ‘new iPad’ change marketing? – Brand Republic News

via brandrepublic.com

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