Zenith India, the media agency under Publicis Groupe India has appointed Trishul Bhumkar as its Managing Partner. Trishul will be reporting into Jai Lala and will spearhead business growth and momentum...
Read moreZenith’s Brisbane office has promoted Megan Elliott to the newly created role of head of product and operations, while Maya Richardson expands her remit as the agency’s national commercial director to...
Read moreBy 2023, OTC adspend will be 36% higher than it was in 2019 Digital will rise from 46% of OTC budgets in 2021 to 49% in 2023 Advertising expenditure by...
Read moreRetailer media advertising to grow from US$77bn this year to US$143bn in 2024 Social media adspend to overtake TV next year Online video to grow 14% a year as consumers continue...
Read moreTravel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023 The travel ad market won’t return to pre-pandemic levels of spending...
Read moreHome appliance advertising will exceed pre-pandemic level by 24% in 2023 Digital to increase share of home appliance adspend from 55% in 2020 to 57% in 2023 India and Russia to...
Read moreAdspend will exceed pre-pandemic peak by 6% this year Digital advertising to take 58% share of market in 2021, up from 48% in 2019 The average cost of television advertising is...
Read moreAlcohol adspend to rise from US$6.7bn in 2020 to US$7.7bn in 2023 Alcohol brands spend twice as much on television as the average brand, but will reduce their spending by 2.4%...
Read moreOut-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transformation with 71% of FMCG budgets...
Read moreTelecoms adspend to return to 2019 levels of spending in 2022 Digital advertising will be the only channel to grow between 2019 and 2023 India and Russia to lead adspend growth...
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