Stable ad growth in 2013 paves way for recovery in 2014 and 2015
Growth for 2013 as good as the year of the London Olympics and US elections The global advertising market is set to enjoy the same healthy rate of growth experienced in...
Read moreZenithOptimedia launches VideoLab a global programme to drive online video
Newcast collaborates with YouTube to help clients benefit from effective video content strategies ZenithOptimedia has launched a major global programme to help clients develop more effective video content as part of...
Read moreZenithOptimedia hires respected leader for new group CEO role
Former Mindshare and Aegis chief appointed Group CEO, ZenithOptimedia India ZenithOptimedia has hired Anupriya Acharya to head up the Group’s operations in India. Anupriya will take up the newly created...
Read morePUBLICIS GROUPE ACQUIRES US DIGITAL SERVICES AGENCY ENGAUGE MARKETING
Engauge to be aligned with ZenithOptimedia’s Moxie to create digital powerhouse with enhanced social marketing capabilities Publicis Groupe announced today the acquisition of Engauge Marketing LLC, the advertising and digital...
Read moreZenithOptimedia wins SCA’s global media communications business
ZenithOptimedia has won the global media communications account for SCA and will become the media agency of record for the global hygiene company. The appointment will see SCA consolidating all of...
Read moreZenithOptimedia promotes Nicole Pruesse to new regional CEO role
ZenithOptimedia has promoted Dr Nicole Pruesse to the newly created role of CEO, Northern, Central and Eastern Europe as the network looks to drive business growth and further enhance its range...
Read moreFC Barcelona is the most popular sports team on social media
ZenithOptimedia launches global ranking of sports teams The Social League FC Barcelona is the most popular sports team on both Facebook and Twitter, according to new global research by ZenithOptimedia...
Read moreGoogle takes top position in global media owner rankings
Google is now the world’s largest media owner, according to ZenithOptimedia’s Top Thirty Global Media Owners report. The search and digital advertising giant moves up from second position and now boasts...
Read moreMobile leads the acceleration in global advertising expenditure
The global advertising market is on a path of steady recovery, with growth of 3.5% forecast for 2013, followed by 5.1% in 2014 and 5.8% in 2015, according to the latest...
Read moreZenithOptimedia launches global initiative to drive mobile growth
ZenithOptimedia has launched a major global programme to drive mobile communications and to ensure the platform is central to campaign planning for clients across the network. Called Horizon, the programme has...
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