Zenith has published the fifth edition of Global Intelligence, its quarterly magazine about the transformation of media and communications.
This edition leads with current outlook for the global ad market, taken from Zenith’s latest quarterly advertising forecasts, and tracks the evolution of the big digital platforms. It then provides essential information and advice for marketers seeking to understand the latest developments in advertising and communications, including:
The principal theme of the advertising market over the past few years has been the growth of internet advertising. It accounted for 38%...
Confidence in the global ad market is currently improving rapidly. We now forecast global adspend to rise 4.6% this year, up from our...
Amid growing industry speculation about cuts to digital advertising budgets, we have found no evidence that advertisers as a whole are shifting budgets...
France is the eighth-largest ad market in the world, and the third-largest in Europe. It struggled during the eurozone crisis in the first...
This time on start-up watch, we look at four exciting start-ups that are harnessing the power of artificial intelligence for brands. Spectrum Messenger apps...
Snapchat has celebrated its first anniversary as a public company. How is it performing, for investors, users and brands? Like any publicly listed...
Consumers face so much choice in online shopping that they can be paralysed into indecision. AI allows brands to personalise the choices offered...
Marketing imperatives: Alcohol brands still depend on mass-media advertising for communicating their values to consumers. But the rising tide of legal restrictions around...
Sport plays a powerful role in connecting people, on social media as well as in the flesh. Fans are passionate and engaged, and...
Advertisers trying to understand how the current programmatic workflow affects their marketing budgets are faced with a daunting task. With a vast array...
The paid search market is slowing as it approaches US$100bn in size, a milestone it will reach next year. But the integration of...
Shoppable content began as a way of turning visual images into sales, and is now moving into online video and live-stream retail, which...
