Thought Leadership

3D printing goes mainstream: 3 is a magic number

3D printing will revolutionise consumer journeys over the next two years. It will become a faster, cost effective method of manufacturing for commercial...

  
Thought Leadership

30 Rising Media Markets identified in Zenith’s new report

These 30 markets vary widely in nature: in size, openness to international business, diversity of economic activities, productivity, and geographically – sixteen of...

  
Thought Leadership

The mobile wallet: rise of a new marketing platform

The mobile wallet – technology enabling consumers to pay with their mobile phones – will emerge as a new marketing platform in 2016....

  
Thought Leadership

Internet advertising will drive global adspend growth to 2018

Internet advertising (growing at an average rate of 13% a year to 2018), and mobile internet advertising in particular, will drive global advertising...

  
Thought Leadership

Humanising m-commerce: personal shopping goes mainstream

Consumers are becoming increasingly dissatisfied with automated recommendation services, and are coming to expect personalisation with a human touch. ZenithOptimedia expects concierge-like services...

  
Thought Leadership

The message is the medium: brands use instant messaging to engage consumers

With the rise of adblocking and the growing ineffectiveness of banners on mobile, native advertising is becoming a vital tool for communicating with...