Thought Leadership
UK adspend after Brexit
In this second excerpt from Global Intelligence issue 2, we look at how the UK’s ad market has held up after last year’s...
Thought Leadership
Strong Asia and recovering Eastern Europe support steady growth in global adspend
In our first excerpt from issue 2 of Global Intelligence magazine, we discuss the rates of adspend growth we forecast around the world. Despite...
Thought Leadership
Artificial Intelligence: Cross-device storytelling and the role of programmatic advertising
New technologies are helping brands tie their interactions with consumers to individuals, not just devices. Customer profiles grow and evolve with each customer...
Thought Leadership
Global Intelligence Magazine – 02
2017 will be a year of firsts for global media. It will be the first year in which spend on internet advertising will...
Thought Leadership
Artificial Intelligence: The rise of always-on insights
The rise of always-on insights has been driven by the rapid spread of internet-enabled devices. According to Adobe Digital Index, the average internet...
Thought Leadership
Artificial Intelligence: Turbo-charging the delivery of trend content
According to IBM, 90% of the data that exists today has been created in the last two years. The spread of digital media...
