An AI-powered innovation, Marcel was created to enable the first truly borderless, frictionless workforce, comprised of 80,000 employees worldwide. It’s a key component in further transforming Publicis Groupe from a holding company to a platform, and ushering in a new era of creativity and innovation.

At the invitation of the festival, Publicis Groupe brought Marcel to Cannes to help demystify the platform designed to connect creative minds like never before, and demonstrate why Marcel is the type of bold change our industry needs.

Arthur Sadoun, Publicis Groupe’s Chairman & CEO; Carla Serrano, Chief Strategy Officer; and Nick Law, Chief Creative Officer; took to the stage at Cannes to answer questions like: Why are you making Marcel? What will it do? Do you think Cannes is irrelevant? And, how will you feel when robots take over?


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