Google has announced a major overhaul of its corporate structure. The new structure creates a holding company which is called Alphabet. This will comprise a collection of companies, the largest of which...
Read moreAugmented Reality (AR) and Virtual Reality (VR) have been around for decades, but technological barriers have slowed both development and adoption. Today, with the staggering advances in miniaturisation, processing power, networking...
Read moreSince 2012 we’ve focused on nine regions of our own definition that we think capture similarities of behaviour and advertising growth more effectively than simply looking at regions defined by geography,...
Read moreThe internet is still the fastest growing advertising medium by some distance. As our global Advertising Expenditure Forecasts show, it grew 17.1% in 2013, and we forecast an average of 16%...
Read moreIn our quarterly Advertising Expenditure Forecasts we no longer talk about developed and developing markets, because some of the markets that are normally lumped into the ‘developing’ category are among the biggest...
Read morePublicis Groupe and Adobe last week announced a partnership to develop the Always-On Platform, a single platform to automate and connect all of a client’s marketing efforts: building and segmenting audiences,...
Read moreWith yesterday’s announcement of the Apple Watch, Apple has launched its bid to do for wearable tech what the iPhone did for mobile phones. This raises two immediate questions. Will the...
Read moreIn an increasingly digital and social world, creating powerful owned assets, supported by paid media, is becoming the best way to secure meaningful and long-lasting relationships with consumers. The astonishing growth...
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