Follow ZenithOptimedia at dmexco

ZenithOptimedia Group will have a significant presence at dmexco 2015, the leading global digital conference for the marketing industry. And this year, you will be able to follow all of our...

Why Google’s new structure is good news

Google has announced a major overhaul of its corporate structure. The new structure creates a holding company which is called Alphabet. This will comprise a collection of companies, the largest of which...

Moxie enters the world of augmented reality at Cannes Lions

Augmented Reality (AR) and Virtual Reality (VR) have been around for decades, but technological barriers have slowed both development and adoption. Today, with the staggering advances in miniaturisation, processing power, networking...

Young adults who are in control of their career are 56% happier

The nine regions that shape global adspend growth

Since 2012 we’ve focused on nine regions of our own definition that we think capture similarities of behaviour and advertising growth more effectively than simply looking at regions defined by geography,...

How the internet is fuelling global adspend growth

The internet is still the fastest growing advertising medium by some distance. As our global Advertising Expenditure Forecasts show, it grew 17.1% in 2013, and we forecast an average of 16%...

How Rising Markets are driving global adspend growth

In our quarterly Advertising Expenditure Forecasts we no longer talk about developed and developing markets, because some of the markets that are normally lumped into the ‘developing’ category are among the biggest...

Five reasons why Always-On is good for marketers

Publicis Groupe and Adobe last week announced a partnership to develop the Always-On Platform, a single platform to automate and connect all of a client’s marketing efforts: building and segmenting audiences,...

What the Apple Watch means for advertisers and retailers

With yesterday’s announcement of the Apple Watch, Apple has launched its bid to do for wearable tech what the iPhone did for mobile phones. This raises two immediate questions. Will the...

ZenithOptimedia hosts online video seminar at Advertising Week Europe

In an increasingly digital and social world, creating powerful owned assets, supported by paid media, is becoming the best way to secure meaningful and long-lasting relationships with consumers. The astonishing growth...