Auto adspend slows as international trade tensions rise
Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive...
read moreAdvertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive...
read moreZenith Australia CEO Nickie Scriven today announced the appointment of Jonny Cordony as General Manager of Zenith Sydney. Jonny, who has...
read moreBrands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive...
read moreBrings Depth of Leadership, Business Growth & Client Acumen to the Role Publicis Media today announced the appointment of Lauren Hanrahan...
read moreZenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known...
read moreMatt James has been appointed Global Brand President, Zenith. Reporting to Steve King, CEO, Publicis Media, Matt will take up the...
read morePublicis Media China announced the promotion of Vivian Zhu, CEO of Blue449, to a dual leadership role that will see her...
read moreZenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master...
read moreVittorio Bonori, Zenith Global Brand President, speaks at 46th Annual UBS Global Media and Communications Conference, one of the largest and longest...
read moreOnline video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according...
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