News – Zenith

Healthcare adspend growth held back by rising costs and downward pressure on prices

But tech-driven services and demographic change promise a brighter future Global advertising expenditure by healthcare brands will grow 3.6% this year...

Internet advertising will exceed half of global adspend in 2021

Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for...

Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of...

Moving on from a decade of mobile

Turning “dumb” devices smart to linking offline and online ecosystems together, Katharine Hansford, Digital Transformation Director at Zenith, looks ahead to...

Zenith Worldwide appoints Lee Moran as Global Client Lead

Today, Zenith Worldwide announced the appointment of Lee Moran, who joins the agency’s leadership team as Global Client Lead. Moran was...

Consumers will spend 800 hours using mobile internet devices this year

People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to...

Richard Kirk joins new Zenith UK management line up

Today, Richard Kirk joins Zenith UK as Managing Partner (Strategy & Data). Kirk, who arrives from Amazon, will work closely alongside...

Identity management, transparency and personalisation – IAB Insights

Identity management, transparency and personalisation (originally published by IAB Europe) At the 13th annual IAB Interact – IAB Europe’s flagship digital...

Ralph Lauren Named Zenith as Global Agency of Record

Ralph Lauren announced that it is refreshing its marketing partners in support of its Next Great Chapter strategy to deliver long-term...

Booming internet ads power faster global adspend growth

Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published today....