Ben Davies
The World Cup will help the global ad market grow 5.4% in 2014, up from 3.9% in 2013. Growth will continue to improve over the next two years, reaching 5.7% in...
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Ben Davies
Publicis Groupe network challenges the conventions of paid, owned and earned media ZenithOptimedia is championing a new strategic approach to communications planning that sees a radical rethink of the way clients...
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Ben Davies
Two Chinese companies – CCTV and Baidu – have entered ZenithOptimedia’s Top Thirty Global Media Owners ranking this year, the first time any company from China has done so. They join...
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Ben Davies
Adspend boosted by stronger economy, programmatic buying and mobile Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013...
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Ben Davies
VivaKi Exchange (“VX”), the joint media trading arm of Starcom MediaVest Group and ZenithOptimedia Group has hired a senior media trader to head up the network’s global trading capabilities. Simon Pardon...
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Ben Davies
Publicis Groupe (Euronext Paris: FR0000130577) announced today the acquisition of South African media agency Applied Media Logic (AML), which will be aligned with the global media network ZenithOptimedia. Based in...
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Ben Davies
Retailing is set to undergo a revolution that will see the high street transform from the place where we buy products and services to a hi-tech world where we experience and...
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Ben Davies
Advertising is set to see the strongest sustained period of growth in ten years, with global adspend growth forecast to rise from 3.6% in 2013 to 5.3% in 2014. Growth is...
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Ben Davies
Sébastien Danet appointed Chairman of new ZenithOptimedia network ZenithOptimedia is to launch a new global media network in order to drive business growth and to further develop communications specialisms across the...
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Ben Davies
via: BSkyB’s football rights battle with BT is pushing it in new directions | Media | theguardian.com.
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