Ben Davies
Chinese State TV Sells USD1.5bn In Annual Ad Auction – Advertising Age
via: Chinese State TV Giant Sells $1.5B In Annual Ad Auction | Global News – Advertising Age.
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Ben Davies
Ben Davies
Measuring What Matters in Social Media – comScore
via: Measuring What Matters in Social Media – comScore, Inc.
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Ben Davies
ZenithOptimedia celebrates its 25th Anniversary!
ZenithOptimedia is today celebrating its 25th birthday. On 30 October 1988, Zenith Media opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi...
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Ben Davies
Stable ad growth in 2013 paves way for recovery in 2014 and 2015
Growth for 2013 as good as the year of the London Olympics and US elections The global advertising market is set to enjoy the same healthy rate of growth experienced in...
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Ben Davies
ZenithOptimedia launches VideoLab a global programme to drive online video
Newcast collaborates with YouTube to help clients benefit from effective video content strategies ZenithOptimedia has launched a major global programme to help clients develop more effective video content as part of...
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Ben Davies
ZenithOptimedia hires respected leader for new group CEO role
Former Mindshare and Aegis chief appointed Group CEO, ZenithOptimedia India ZenithOptimedia has hired Anupriya Acharya to head up the Group’s operations in India. Anupriya will take up the newly created...
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Ben Davies
PUBLICIS GROUPE ACQUIRES US DIGITAL SERVICES AGENCY ENGAUGE MARKETING
Engauge to be aligned with ZenithOptimedia’s Moxie to create digital powerhouse with enhanced social marketing capabilities Publicis Groupe announced today the acquisition of Engauge Marketing LLC, the advertising and digital...
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Ben Davies
ZenithOptimedia wins SCA’s global media communications business
ZenithOptimedia has won the global media communications account for SCA and will become the media agency of record for the global hygiene company. The appointment will see SCA consolidating all of...
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Ben Davies
ZenithOptimedia promotes Nicole Pruesse to new regional CEO role
ZenithOptimedia has promoted Dr Nicole Pruesse to the newly created role of CEO, Northern, Central and Eastern Europe as the network looks to drive business growth and further enhance its range...
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Ben Davies
FC Barcelona is the most popular sports team on social media
ZenithOptimedia launches global ranking of sports teams The Social League FC Barcelona is the most popular sports team on both Facebook and Twitter, according to new global research by ZenithOptimedia...
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