Google is now the world’s largest media owner, according to ZenithOptimedia’s Top Thirty Global Media Owners report. The search and digital advertising giant moves up from second position and now boasts...
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The global advertising market is on a path of steady recovery, with growth of 3.5% forecast for 2013, followed by 5.1% in 2014 and 5.8% in 2015, according to the latest...
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ZenithOptimedia has launched a major global programme to drive mobile communications and to ensure the platform is central to campaign planning for clients across the network. Called Horizon, the programme has...
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via: How Starbucks Dominates Using the Power of Social | Moxie Blog.
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via: Growing love for digital magazines | Media | guardian.co.uk.
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via:How lucrative are second screen companion apps for TV broadcasters? | Media Network | guardian.co.uk. With the use of devices in conjunction with TV viewing on the rise, Channel 4’s 4Now...
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Apple to Include Audio Ads in iRadio, Report Says.
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via: YouView in nearly 400,000 homes since it launched eight months ago | Media | guardian.co.uk. Bringing in the bacon … Peppa Pig is the most played on-demand show on YouView....
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via: Facebook follows Twitter with verified pages launch – Brand Republic News. Facebook: launches verified pages to identify authentic brands
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via: MediaTel: Newsline: YouGov: Facebook use down 9 percentage points among UK users.
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