Jonathan Barnard Head of Forecasting
Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast The pivot to ecommerce will drive 1.4% growth in digital adspend Connected TV advertising to drive online...
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Jonathan Barnard Head of Forecasting
Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 Video brands will spend 57% of their budgets on digital advertising in 2020 Recovery...
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Jonathan Barnard Head of Forecasting
Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit markets...
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Jonathan Barnard Head of Forecasting
Global adspend forecast to drop 9.1% this year Ad market hit hardest Q2; some spend returning, with 5.8% recovery forecast for 2021 Trends driving spend: ecommerce, data-driven personalisation, digital acceleration Expected...
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Jonathan Barnard Head of Forecasting
Global adspend growth to remain steady at 4.4% a year to 2021 Adspend on social media expected to grow 20% in 2019 and account for a 13% share of global adspend...
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Jonathan Barnard Head of Forecasting
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019* report, published today. That’s...
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Jonathan Barnard Head of Forecasting
Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published today. That’s substantially ahead of the 4.0% forecast made in the...
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Jonathan Barnard Head of Forecasting
Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive Advertising Expenditure Forecasts, published today. Auto brands are expecting a...
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Jonathan Barnard Head of Forecasting
Last week we our third quarterly Advertising Expenditure Forecasts report of 2018. We now forecast 4.5% growth for the global ad market this year, and 4.2% growth in 2019 and 2020....
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Jonathan Barnard Head of Forecasting
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published today....
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