Today Zenith publishes the third edition of Global Intelligence, its quarterly magazine about the transformation of media and communications. This edition leads with the latest developments in the global ad market, adapted...
Read moreOnline video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend an average of 47.4 minutes a day viewing videos online...
Read moreGlobal adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. That’s down from 4.8% growth in 2016. However, 2016 was a ‘quadrennial year’,...
Read moreAdvertisers in the media & entertainment category are most confident about seeing business growth in their category this year. They are closely followed by advertisers in pharmaceuticals & healthcare. This is...
Read moreMobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. People around the world will...
Read moreZenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. Led by Zenith’s Global Brand President, Vittorio Bonori, the move...
Read moreGoogle and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012, according to the new edition of Zenith’s Top Thirty Global...
Read moreExpenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the new edition of Zenith’s Luxury Advertising Expenditure Forecasts, published today. The...
Read moreGlobal internet advertising expenditure will grow 13% to reach US$205bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. Internet advertising will attract 36.9% of all advertising expenditure, up...
Read moreOur colleagues at Publicis Media have released a Trends and Insights report on last week’s Mobile World Congress in Barcelona. With nearly 110,000 attendees this year, Mobile World Congress is the...
Read more
