Jonathan Barnard Head of Forecasting
Adspend will exceed pre-pandemic peak by 6% this year Digital advertising to take 58% share of market in 2021, up from 48% in 2019 The average cost of television advertising is...
Read more
Jonathan Barnard Head of Forecasting
Alcohol adspend to rise from US$6.7bn in 2020 to US$7.7bn in 2023 Alcohol brands spend twice as much on television as the average brand, but will reduce their spending by 2.4%...
Read more
Jonathan Barnard Head of Forecasting
Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transformation with 71% of FMCG budgets...
Read more
Jonathan Barnard Head of Forecasting
Telecoms adspend to return to 2019 levels of spending in 2022 Digital advertising will be the only channel to grow between 2019 and 2023 India and Russia to lead adspend growth...
Read more
Jonathan Barnard Head of Forecasting
Growth in beauty and personal luxury advertising will remain below market average in 2021 and 2022 Digital advertising spend to be 19% higher in 2022 than in 2019 France and India...
Read more
Jonathan Barnard Head of Forecasting
Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast The pivot to ecommerce will drive 1.4% growth in digital adspend Connected TV advertising to drive online...
Read more
Jonathan Barnard Head of Forecasting
Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 Video brands will spend 57% of their budgets on digital advertising in 2020 Recovery...
Read more
Jonathan Barnard Head of Forecasting
Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit markets...
Read more
Jonathan Barnard Head of Forecasting
Global adspend forecast to drop 9.1% this year Ad market hit hardest Q2; some spend returning, with 5.8% recovery forecast for 2021 Trends driving spend: ecommerce, data-driven personalisation, digital acceleration Expected...
Read more
Jonathan Barnard Head of Forecasting
Global adspend growth to remain steady at 4.4% a year to 2021 Adspend on social media expected to grow 20% in 2019 and account for a 13% share of global adspend...
Read more
