Jonathan Barnard Head of Forecasting
By 2023, OTC adspend will be 36% higher than it was in 2019 Digital will rise from 46% of OTC budgets in 2021 to 49% in 2023 Advertising expenditure by...
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Jonathan Barnard Head of Forecasting
Retailer media advertising to grow from US$77bn this year to US$143bn in 2024 Social media adspend to overtake TV next year Online video to grow 14% a year as consumers continue...
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Jonathan Barnard Head of Forecasting
Travel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023 The travel ad market won’t return to pre-pandemic levels of spending...
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Jonathan Barnard Head of Forecasting
Home appliance advertising will exceed pre-pandemic level by 24% in 2023 Digital to increase share of home appliance adspend from 55% in 2020 to 57% in 2023 India and Russia to...
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Jonathan Barnard Head of Forecasting
Adspend will exceed pre-pandemic peak by 6% this year Digital advertising to take 58% share of market in 2021, up from 48% in 2019 The average cost of television advertising is...
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Jonathan Barnard Head of Forecasting
Alcohol adspend to rise from US$6.7bn in 2020 to US$7.7bn in 2023 Alcohol brands spend twice as much on television as the average brand, but will reduce their spending by 2.4%...
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Jonathan Barnard Head of Forecasting
Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transformation with 71% of FMCG budgets...
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Jonathan Barnard Head of Forecasting
Telecoms adspend to return to 2019 levels of spending in 2022 Digital advertising will be the only channel to grow between 2019 and 2023 India and Russia to lead adspend growth...
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Jonathan Barnard Head of Forecasting
Growth in beauty and personal luxury advertising will remain below market average in 2021 and 2022 Digital advertising spend to be 19% higher in 2022 than in 2019 France and India...
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Jonathan Barnard Head of Forecasting
Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast The pivot to ecommerce will drive 1.4% growth in digital adspend Connected TV advertising to drive online...
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