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ArchiveJonathan Barnard

JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 7th December 2020

Ecommerce and video fuel faster-than-expected recovery in global adspend

Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast The pivot to ecommerce will drive 1.4% growth in digital adspend Connected TV advertising to drive online...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 2nd November 2020

Video entertainment adspend will achieve stability this year despite pandemic

Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 Video brands will spend 57% of their budgets on digital advertising in 2020 Recovery...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 23rd September 2020

Auto adspend to fall more than twice as fast as the market

Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit markets...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 27th July 2020

Coronavirus crisis accelerates shift to digital advertising

Global adspend forecast to drop 9.1% this year Ad market hit hardest Q2; some spend returning, with 5.8% recovery forecast for 2021 Trends driving spend: ecommerce, data-driven personalisation, digital acceleration Expected...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 7th October 2019

Social media overtakes print to become the third-largest advertising channel

Global adspend growth to remain steady at 4.4% a year to 2021 Adspend on social media expected to grow 20% in 2019 and account for a 13% share of global adspend...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 16th September 2019

Online video viewing to reach 100 minutes a day in 2021

The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019* report, published today. That’s...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 25th March 2019

Booming internet ads power faster global adspend growth

Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published today. That’s substantially ahead of the 4.0% forecast made in the...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 4th March 2019

Auto adspend slows as international trade tensions rise

Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive Advertising Expenditure Forecasts, published today. Auto brands are expecting a...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
blog | 2nd October 2018

Internet display drives global adspend growth

Last week we our third quarterly Advertising Expenditure Forecasts report of 2018. We now forecast 4.5% growth for the global ad market this year, and 4.2% growth in 2019 and 2020....

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 24th September 2018

Search and social to drive 67% of adspend growth by 2020

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published today....

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