Jonathan Barnard Head of ForecastingStronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published today. That’s substantially ahead of the 4.0% forecast made in the...
Read more Jonathan Barnard Head of ForecastingAdvertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive Advertising Expenditure Forecasts, published today. Auto brands are expecting a...
Read more Jonathan Barnard Head of ForecastingLast week we our third quarterly Advertising Expenditure Forecasts report of 2018. We now forecast 4.5% growth for the global ad market this year, and 4.2% growth in 2019 and 2020....
Read more Jonathan Barnard Head of ForecastingTwo thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published today....
Read more Jonathan Barnard Head of ForecastingFIFA World Cup 2018, which kicks off in Russia next week, will captivate audiences around the world and provide fertile ground for brands to cultivate their relationships with valuable audiences. About...
Read more Jonathan Barnard Head of ForecastingGlobal advertising confidence rising rapidly, 4.6% growth forecast for 2018 Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are...
Read more Jonathan Barnard Head of ForecastingOver the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today. Zenith predicts that adspend...
Read more Jonathan Barnard Head of ForecastingFor this edition of Global Intelligence magazine we looked at four e-commerce businesses helping big brands to experiment with entirely new ways to sell online Duel Brands that use poor-quality product...
Read more Jonathan Barnard Head of ForecastingIn this extract from the fourth edition of our Global Intelligence magazine we look at the regions where adspend is growing fastest – and where it’s struggling We regularly examine...
Read more Jonathan Barnard Head of ForecastingIn 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017, published today....
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