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ArchiveJonathan Barnard

JonathanBarnard2015 Jonathan Barnard Head of Forecasting
blog | 18th August 2017

How we used AI to identify paid posts on Facebook

Social media platforms – especially Facebook – have been the big growth story in advertising in recent years. Social media offers high reach, fine targeting, and strong engagement and relevance. It...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
blog | 1st August 2017

Why beauty brands should use more online video

The global market for beauty and personal care products is worth about US$450bn annually, and includes some of the world’s most iconic brands. As in all categories, beauty brands are having...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
blog | 28th July 2017

US ad market slows down as usual after last year’s elections and Olympics

In this excerpt from Global Intelligence issue 3, we take a look at how the US ad market has developed since the elections last year Elections always have a big effect...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
blog | 26th July 2017

Fast-track Asia, Eastern Europe & Central Asia lead global adspend growth

In our June 2017 Advertising Expenditure Forecasts, we predicted global adspend would grow at an average rate of 4.1% a year between 2016 and 2019. But growth rates vary hugely by market,...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 24th July 2017

Zenith publishes third edition of Global Intelligence

Today Zenith publishes the third edition of Global Intelligence, its quarterly magazine about the transformation of media and communications. This edition leads with the latest developments in the global ad market, adapted...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 17th July 2017

Mobile devices to lift online video viewing by 20% in 2017

Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend an average of 47.4 minutes a day viewing videos online...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 19th June 2017

Underlying growth in global adspend strengthens in 2017

Global adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. That’s down from 4.8% growth in 2016. However, 2016 was a ‘quadrennial year’,...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 16th June 2017

Media & entertainment brands most confident about business growth

Advertisers in the media & entertainment category are most confident about seeing business growth in their category this year. They are closely followed by advertisers in pharmaceuticals & healthcare. This is...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 30th May 2017

26% of media consumption will be mobile in 2019

Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. People around the world will...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
blog | 10th May 2017

Telecoms brands use video to engage on Facebook

To improve engagement and encourage user activity on Facebook, telecoms brands should increase the number of branding posts compared to sales marketing posts. Generally video works better than photos for branding purposes,...

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