Jonathan Barnard Head of Forecasting
Global advertising confidence rising rapidly, 4.6% growth forecast for 2018 Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are...
Read more
Jonathan Barnard Head of Forecasting
Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today. Zenith predicts that adspend...
Read more
Jonathan Barnard Head of Forecasting
For this edition of Global Intelligence magazine we looked at four e-commerce businesses helping big brands to experiment with entirely new ways to sell online Duel Brands that use poor-quality product...
Read more
Jonathan Barnard Head of Forecasting
In this extract from the fourth edition of our Global Intelligence magazine we look at the regions where adspend is growing fastest – and where it’s struggling We regularly examine...
Read more
Jonathan Barnard Head of Forecasting
In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017, published today....
Read more
Jonathan Barnard Head of Forecasting
Marc Verschoor has been appointed Managing Director, Zenith Netherlands. Previously the Chief Operating Officer at Zenith Netherlands, Marc will report to Cornelie Weller, Chief Media & Integration, Publicis One in The...
Read more
Jonathan Barnard Head of Forecasting
Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive...
Read more
Jonathan Barnard Head of Forecasting
Social media platforms – especially Facebook – have been the big growth story in advertising in recent years. Social media offers high reach, fine targeting, and strong engagement and relevance. It...
Read more
Jonathan Barnard Head of Forecasting
The global market for beauty and personal care products is worth about US$450bn annually, and includes some of the world’s most iconic brands. As in all categories, beauty brands are having...
Read more
Jonathan Barnard Head of Forecasting
In this excerpt from Global Intelligence issue 3, we take a look at how the US ad market has developed since the elections last year Elections always have a big effect...
Read more
