Jonathan Barnard Head of Forecasting
In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017, published today....
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Jonathan Barnard Head of Forecasting
Marc Verschoor has been appointed Managing Director, Zenith Netherlands. Previously the Chief Operating Officer at Zenith Netherlands, Marc will report to Cornelie Weller, Chief Media & Integration, Publicis One in The...
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Jonathan Barnard Head of Forecasting
Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive...
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Jonathan Barnard Head of Forecasting
Social media platforms – especially Facebook – have been the big growth story in advertising in recent years. Social media offers high reach, fine targeting, and strong engagement and relevance. It...
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Jonathan Barnard Head of Forecasting
The global market for beauty and personal care products is worth about US$450bn annually, and includes some of the world’s most iconic brands. As in all categories, beauty brands are having...
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Jonathan Barnard Head of Forecasting
In this excerpt from Global Intelligence issue 3, we take a look at how the US ad market has developed since the elections last year Elections always have a big effect...
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Jonathan Barnard Head of Forecasting
In our June 2017 Advertising Expenditure Forecasts, we predicted global adspend would grow at an average rate of 4.1% a year between 2016 and 2019. But growth rates vary hugely by market,...
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Jonathan Barnard Head of Forecasting
Today Zenith publishes the third edition of Global Intelligence, its quarterly magazine about the transformation of media and communications. This edition leads with the latest developments in the global ad market, adapted...
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Jonathan Barnard Head of Forecasting
Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend an average of 47.4 minutes a day viewing videos online...
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Jonathan Barnard Head of Forecasting
Global adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. That’s down from 4.8% growth in 2016. However, 2016 was a ‘quadrennial year’,...
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