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ArchiveJonathan Barnard

JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 26th March 2018

Advertisers invest more in digital to drive brand growth

Global advertising confidence rising rapidly, 4.6% growth forecast for 2018 Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 22nd January 2018

Iran leads adspend growth in Zenith’s 30 rising media markets

Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today. Zenith predicts that adspend...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 16th October 2017

Smartphone penetration to reach 66% in 2018

In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017, published today....

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 19th September 2017

Marc Verschoor appointed Managing Director, Zenith Netherlands

Marc Verschoor has been appointed Managing Director, Zenith Netherlands. Previously the  Chief Operating Officer at Zenith Netherlands, Marc will report to Cornelie Weller, Chief Media & Integration, Publicis One in The...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 11th September 2017

Innovative digital formats to drive global ad growth to 2019

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 24th July 2017

Zenith publishes third edition of Global Intelligence

Today Zenith publishes the third edition of Global Intelligence, its quarterly magazine about the transformation of media and communications. This edition leads with the latest developments in the global ad market, adapted...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 17th July 2017

Mobile devices to lift online video viewing by 20% in 2017

Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend an average of 47.4 minutes a day viewing videos online...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 19th June 2017

Underlying growth in global adspend strengthens in 2017

Global adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. That’s down from 4.8% growth in 2016. However, 2016 was a ‘quadrennial year’,...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 16th June 2017

Media & entertainment brands most confident about business growth

Advertisers in the media & entertainment category are most confident about seeing business growth in their category this year. They are closely followed by advertisers in pharmaceuticals & healthcare. This is...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 30th May 2017

26% of media consumption will be mobile in 2019

Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. People around the world will...

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