Jonathan Barnard Head of Forecasting
Social media platforms – especially Facebook – have been the big growth story in advertising in recent years. Social media offers high reach, fine targeting, and strong engagement and relevance. It...
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Jonathan Barnard Head of Forecasting
The global market for beauty and personal care products is worth about US$450bn annually, and includes some of the world’s most iconic brands. As in all categories, beauty brands are having...
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Jonathan Barnard Head of Forecasting
In this excerpt from Global Intelligence issue 3, we take a look at how the US ad market has developed since the elections last year Elections always have a big effect...
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Jonathan Barnard Head of Forecasting
In our June 2017 Advertising Expenditure Forecasts, we predicted global adspend would grow at an average rate of 4.1% a year between 2016 and 2019. But growth rates vary hugely by market,...
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Jonathan Barnard Head of Forecasting
Today Zenith publishes the third edition of Global Intelligence, its quarterly magazine about the transformation of media and communications. This edition leads with the latest developments in the global ad market, adapted...
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Jonathan Barnard Head of Forecasting
Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend an average of 47.4 minutes a day viewing videos online...
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Jonathan Barnard Head of Forecasting
Global adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. That’s down from 4.8% growth in 2016. However, 2016 was a ‘quadrennial year’,...
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Jonathan Barnard Head of Forecasting
Advertisers in the media & entertainment category are most confident about seeing business growth in their category this year. They are closely followed by advertisers in pharmaceuticals & healthcare. This is...
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Jonathan Barnard Head of Forecasting
Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. People around the world will...
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Jonathan Barnard Head of Forecasting
To improve engagement and encourage user activity on Facebook, telecoms brands should increase the number of branding posts compared to sales marketing posts. Generally video works better than photos for branding purposes,...
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