Jonathan Barnard Head of Forecasting
Global adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. That’s down from 4.8% growth in 2016. However, 2016 was a ‘quadrennial year’,...
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Jonathan Barnard Head of Forecasting
Advertisers in the media & entertainment category are most confident about seeing business growth in their category this year. They are closely followed by advertisers in pharmaceuticals & healthcare. This is...
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Jonathan Barnard Head of Forecasting
Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. People around the world will...
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Jonathan Barnard Head of Forecasting
To improve engagement and encourage user activity on Facebook, telecoms brands should increase the number of branding posts compared to sales marketing posts. Generally video works better than photos for branding purposes,...
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Jonathan Barnard Head of Forecasting
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. Led by Zenith’s Global Brand President, Vittorio Bonori, the move...
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Jonathan Barnard Head of Forecasting
Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012, according to the new edition of Zenith’s Top Thirty Global...
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Jonathan Barnard Head of Forecasting
Expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the new edition of Zenith’s Luxury Advertising Expenditure Forecasts, published today. The...
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Jonathan Barnard Head of Forecasting
Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. Internet advertising will attract 36.9% of all advertising expenditure, up...
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Jonathan Barnard Head of Forecasting
How algorithms can enable automated demand-led pricing Dynamic pricing is the practice of pricing items at a point determined by a particular customer’s perceived ability and willingness to pay. This means...
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Jonathan Barnard Head of Forecasting
In this week’s extract from our Thirty Rising Media Markets report, we look at the fast-developing media market in Myanmar. Thirty Rising Media Markets Myanmar’s ad market was historically restricted by the...
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