Jonathan Barnard Head of ForecastingMarc Verschoor has been appointed Managing Director, Zenith Netherlands. Previously the Chief Operating Officer at Zenith Netherlands, Marc will report to Cornelie Weller, Chief Media & Integration, Publicis One in The...
Read more Jonathan Barnard Head of ForecastingSocial media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive...
Read more Jonathan Barnard Head of ForecastingSocial media platforms – especially Facebook – have been the big growth story in advertising in recent years. Social media offers high reach, fine targeting, and strong engagement and relevance. It...
Read more Jonathan Barnard Head of ForecastingThe global market for beauty and personal care products is worth about US$450bn annually, and includes some of the world’s most iconic brands. As in all categories, beauty brands are having...
Read more Jonathan Barnard Head of ForecastingIn this excerpt from Global Intelligence issue 3, we take a look at how the US ad market has developed since the elections last year Elections always have a big effect...
Read more Jonathan Barnard Head of ForecastingIn our June 2017 Advertising Expenditure Forecasts, we predicted global adspend would grow at an average rate of 4.1% a year between 2016 and 2019. But growth rates vary hugely by market,...
Read more Jonathan Barnard Head of ForecastingToday Zenith publishes the third edition of Global Intelligence, its quarterly magazine about the transformation of media and communications. This edition leads with the latest developments in the global ad market, adapted...
Read more Jonathan Barnard Head of ForecastingOnline video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend an average of 47.4 minutes a day viewing videos online...
Read more Jonathan Barnard Head of ForecastingGlobal adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. That’s down from 4.8% growth in 2016. However, 2016 was a ‘quadrennial year’,...
Read more Jonathan Barnard Head of ForecastingAdvertisers in the media & entertainment category are most confident about seeing business growth in their category this year. They are closely followed by advertisers in pharmaceuticals & healthcare. This is...
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