Jonathan Barnard Head of Forecasting
Last week we our third quarterly Advertising Expenditure Forecasts report of 2018. We now forecast 4.5% growth for the global ad market this year, and 4.2% growth in 2019 and 2020....
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Jonathan Barnard Head of Forecasting
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published today....
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Jonathan Barnard Head of Forecasting
FIFA World Cup 2018, which kicks off in Russia next week, will captivate audiences around the world and provide fertile ground for brands to cultivate their relationships with valuable audiences. About...
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Jonathan Barnard Head of Forecasting
Global advertising confidence rising rapidly, 4.6% growth forecast for 2018 Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are...
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Jonathan Barnard Head of Forecasting
Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today. Zenith predicts that adspend...
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Jonathan Barnard Head of Forecasting
For this edition of Global Intelligence magazine we looked at four e-commerce businesses helping big brands to experiment with entirely new ways to sell online Duel Brands that use poor-quality product...
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Jonathan Barnard Head of Forecasting
In this extract from the fourth edition of our Global Intelligence magazine we look at the regions where adspend is growing fastest – and where it’s struggling We regularly examine...
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Jonathan Barnard Head of Forecasting
In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017, published today....
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Jonathan Barnard Head of Forecasting
Marc Verschoor has been appointed Managing Director, Zenith Netherlands. Previously the Chief Operating Officer at Zenith Netherlands, Marc will report to Cornelie Weller, Chief Media & Integration, Publicis One in The...
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Jonathan Barnard Head of Forecasting
Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive...
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