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ArchiveJonathan Barnard

JonathanBarnard2015 Jonathan Barnard Head of Forecasting
blog | 8th June 2018

New Perspectives: How brands can win the World Cup

FIFA World Cup 2018, which kicks off in Russia next week, will captivate audiences around the world and provide fertile ground for brands to cultivate their relationships with valuable audiences. About...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 26th March 2018

Advertisers invest more in digital to drive brand growth

Global advertising confidence rising rapidly, 4.6% growth forecast for 2018 Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 22nd January 2018

Iran leads adspend growth in Zenith’s 30 rising media markets

Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today. Zenith predicts that adspend...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
blog | 13th December 2017

Start-up watch – e-commerce

For this edition of Global Intelligence magazine we looked at four e-commerce businesses helping big brands to experiment with entirely new ways to sell online Duel Brands that use poor-quality product...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
blog | 13th December 2017

Hot spots for ad growth to 2020

In this extract from the fourth edition of our Global Intelligence magazine we look at the regions where adspend is growing fastest – and where it’s struggling   We regularly examine...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 16th October 2017

Smartphone penetration to reach 66% in 2018

In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017, published today....

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 19th September 2017

Marc Verschoor appointed Managing Director, Zenith Netherlands

Marc Verschoor has been appointed Managing Director, Zenith Netherlands. Previously the  Chief Operating Officer at Zenith Netherlands, Marc will report to Cornelie Weller, Chief Media & Integration, Publicis One in The...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 11th September 2017

Innovative digital formats to drive global ad growth to 2019

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
blog | 18th August 2017

How we used AI to identify paid posts on Facebook

Social media platforms – especially Facebook – have been the big growth story in advertising in recent years. Social media offers high reach, fine targeting, and strong engagement and relevance. It...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
blog | 1st August 2017

Why beauty brands should use more online video

The global market for beauty and personal care products is worth about US$450bn annually, and includes some of the world’s most iconic brands. As in all categories, beauty brands are having...

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