Jonathan Barnard Head of Forecasting
“The challenge is to make the effort” – Google’s Tom Jenen on why The potential for brands to harness data taken from weather patterns to create highly targeted campaigns is huge,...
Read more
Jonathan Barnard Head of Forecasting
Hearst Corporation, whose holdings include Cosmopolitan magazine and a stake in ESPN, is continuing its push into healthcare and creating a division called Hearst Health. The unit consists of five healthcare-information...
Read more
Jonathan Barnard Head of Forecasting
BSkyB is launching a YouTube channel that will broadcast whole episodes from some of its most high-profile series, as part of the company’s biggest ever push for its entertainment programming. When...
Read more
Jonathan Barnard Head of Forecasting
Stephanie Moritz: head of PR at ConAgra Foods: – Social Pay to Play: Brand social media will continue evolving to look more like media. This will force brands to upgrade their...
Read more
Jonathan Barnard Head of Forecasting
As the organic reach of content diminishes – everyone is looking for ways to maximise the sharing they get. Facebook have announced that text only updates from brands will have reduced...
Read more
Jonathan Barnard Head of Forecasting
It’s been GR8, 1DRFUL and often LOL, but OMG, the text message appears to have finally passed its prime. 🙁 After two decades in which texting transformed the English language, turned...
Read more
Jonathan Barnard Head of Forecasting
Want to catch up with what happened in the digital world this week? Our weekly Cheat Sheet fills you in on everything you missed while you scrambled to meet deadlines and...
Read more
Jonathan Barnard Head of Forecasting
Advertising is set to see the strongest sustained period of growth in ten years, with global adspend growth forecast to rise from 3.6% in 2013 to 5.3% in 2014. Growth is...
Read more
Jonathan Barnard Head of Forecasting
Want to catch up with what happened in the digital world this week? Our weekly Cheat Sheet fills you in on everything you missed while you scrambled to meet deadlines and...
Read more
Jonathan Barnard Head of Forecasting
News and information sites capture a large proportion of the European online audience with 8 in 10 internet users accessing one of these sites in September 2013. When ranking the European...
Read more
