As the organic reach of content diminishes – everyone is looking for ways to maximise the sharing they get. Facebook have announced that text only updates from brands will have reduced distribution – but most smart brands already know a picture is pretty essential.
But when you dig into what does get shared on Facebook its gets interesting.
Those publishers who get Facebook tend to do much better than traditional news sources. And they do it with a much smaller number of posts; Huffington Post has nearly 17000 posts to get into second place. Buzzfeed beat them with just under 3000 posts. But Upworthy came in third with just 220 posts.
Read the rest at addictive! the full service mobile agency.
