Stephanie Moritz: head of PR at ConAgra Foods:
– Social Pay to Play: Brand social media will continue evolving to look more like media. This will force brands to upgrade their content, make tough decisions on pay-to-play, and be selectively opportunistic on what remains truly social.
– Longer Video: Longer form social video will see a resurgence thanks to Facebook’s new video offering.
– Google Gets Serious: Google will get serious with YouTube and Google+, with the former being the first to see some major changes.
– Social TV: Buzzwords such as “Social, Twitter and Facebook” coupled with the word “TV” will increase exponentially in marketing-focused conversations.
– Facebook Monetizing Graph Search: A monetization scheme for Facebook Graph Search will begin to materialize.
– Instagram: Instagram will have a huge year in terms of growth (and more ad dollars will follow).
– Pinterest IPO: Pinterest will set a date for their IPO (even if that date is 2015)
– Channel Diversification: There will be greater brand diversification with presence across all social channels as well as new ad offerings and options.
Read the full story at Eight big things to expect from social media in 2014 | MAA.
