Jonathan Barnard Head of Forecasting
Like most companies that derive their revenue from digital advertising, Google has been hurt by consumers’ migration to mobile. The search giant found little relief in the second quarter, despite recent...
Read more
Jonathan Barnard Head of Forecasting
Native advertising will fully bridge search and display “like never before”, according to Yahoo’s head of search Andy Jones. Speaking at the Internet Advertising Bureau’s IAB Search conference in London this...
Read more
Jonathan Barnard Head of Forecasting
Midterm elections aren’t until next year, but TV stations around the country are likely to see $500 million in politically themed advertising this year through early next year. The subject —...
Read more
Jonathan Barnard Head of Forecasting
Want to catch up with what happened in the digital world this week? Our weekly Cheat Sheet fills you in on everything you missed while you scrambled to meet deadlines and...
Read more
Jonathan Barnard Head of Forecasting
Billboards. Radio ads. Pop-up banners. You see and hear advertising everywhere these days, and a new concept literally bring ads into your skull. Sleepy commuters in Germany, who rest their heads...
Read more
Jonathan Barnard Head of Forecasting
Newspapers are price sensitive as we discovered way back in 1993 when Rupert Murdoch launched the national newspaper price war. In a declining market, his strategy has helped to shore up...
Read more
Jonathan Barnard Head of Forecasting
The Tribune Company agreed on Monday to buy 19 television stations for about $2.7 billion, making it one of the nation’s biggest owners of commercial local TV outlets amid a groundswell...
Read more
Jonathan Barnard Head of Forecasting
A new report commissioned in order to assess the impact of smartphones on the retail sector has concluded that the technology has the potential to be more disruptive to the industry...
Read more
Jonathan Barnard Head of Forecasting
Magazine publishers are seeing more advertisers warm up to their iPad editions. In the first quarter, the number of ad units in magazines’ iPad editions jumped 23.6% from the same period...
Read more
Jonathan Barnard Head of Forecasting
More than 56 billion display ad impressions were delivered across the German web in April 2013. A breakdown of the top categories shows that social media sites captured a third of...
Read more
