Native advertising will fully bridge search and display “like never before”, according to Yahoo’s head of search Andy Jones.
Speaking at the Internet Advertising Bureau’s IAB Search conference in London this morning, Jones hailed native advertising as the future of digital advertising, with Yahoo already seeing click-through-rates CTRs for native ads on its own platform driving seven times the CTR of regular display ads.
Read the full story at Native advertising will bridge search and display like never before says Yahoo head of search | The Drum.
