Jonathan Barnard Head of Forecasting
The average amount of time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016, according to the Online Video...
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Jonathan Barnard Head of Forecasting
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, in 2017 the internet will be the biggest advertising medium in 12 key markets, which together represent 28% of global adspend. In four of...
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Jonathan Barnard Head of Forecasting
People around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption Forecasts, a new report by ZenithOptimedia, people will spend an...
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Jonathan Barnard Head of Forecasting
Facebook is the fastest-growing media owner in ZenithOptimedia’s global top 30 Google’s dominance as the world’s largest media owner has increased, with the gap between it and its nearest competitor widening...
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Jonathan Barnard Head of Forecasting
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.4% to reach US$544bn in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics...
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Jonathan Barnard Head of Forecasting
Mobile advertising, social media and programmatic buying to drive 17% growth in digital in 2015 According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to reach US$545 billion...
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Jonathan Barnard Head of Forecasting
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013. Growth will remain strong over the next two years,...
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Jonathan Barnard Head of Forecasting
The photo-sharing social media site revealed in a post on Instagram that ads would “slowly begin rolling out advertising”. In June, the photo-sharing site revealed it would expand its ad proposition...
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Jonathan Barnard Head of Forecasting
Facebook is set to take on YouTube at its own game by actively courting the video platforms own multi-channel networks to distribute their videos directly on the social media platform. Amongst...
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Jonathan Barnard Head of Forecasting
Facebook is quickly transforming into FaceTube. Facebook revealed on Sunday that its users have viewed an average of 1 billion videos each day on the social network since June. Roughly two-thirds...
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