Facebook is set to take on YouTube at its own game by actively courting the video platforms own multi-channel networks to distribute their videos directly on the social media platform.
Amongst those to be approached for the new initiative are Maker Studio and Collective Digital Studio who have already uploaded some shows to Facebook in a trial programme, according to the Wall Street Journal.
The video push has seen Facebook work on new advertising solutions to generate revenues for such content which is said to have generated high levels of traffic during the six month trial.
Read the rest at Facebook goes head-to-head with YouTube with video push | The Drum.
