Jonathan Barnard Head of Forecasting
With technology advancing at an incredible rate and massive changes in the way in which consumers are engaging with advertising, media agencies are under pressure, now more than ever, to ensure...
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Jonathan Barnard Head of Forecasting
Internet-protocol TV (IPTV) continues to climb at a steady rate globally — nearly 5% in the first quarter of 2013 — in line with overall pay TV growth platforms. New TV...
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Jonathan Barnard Head of Forecasting
The Independent, Independent on Sunday and 20p stablemate i slashed losses to less than £12m last year – and are on track to fall below £5m this year. It is also...
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Jonathan Barnard Head of Forecasting
European newspaper publisher Mecom Group has agreed to be acquired by Belgian media group De Persgroep for £196m. “The transaction marks the successful culmination of the strategic refocusing of the Mecom...
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Jonathan Barnard Head of Forecasting
Last night’s World Cup match against Brazil and Chile broke Twitter records as it became the most tweeted about sports event ever. Read the rest at Brazil’s World Cup win against Chile...
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Jonathan Barnard Head of Forecasting
Mobile adverts are considered to be ‘an invasion of privacy’ to over three quarters of smartphone users, according to a global research study conducted by Publicis-owned creative digital agency, Razorfish. The...
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Jonathan Barnard Head of Forecasting
The World Cup will help the global ad market grow 5.4% in 2014, up from 3.9% in 2013. Growth will continue to improve over the next two years, reaching 5.7% in...
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Jonathan Barnard Head of Forecasting
Facebook Inc. took another step to reap commercial benefit from the lives of its billion-plus users, saying it will allow advertisers to target ads based on users’ Web-browsing habits. Thursday’s move...
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Jonathan Barnard Head of Forecasting
U.S. homes with only TV antenna reception business will soon be passed by those homes with only-TV Internet connections. Currently, 6% of U.S. homes rely exclusively on TV antennas for their...
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Jonathan Barnard Head of Forecasting
Facebook will automatically optimise the targeting of ads to the people most likely to view videos on Facebook, the company announced amongst a series of new brand marketer tools. Another tool...
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