Jonathan Barnard Head of Forecasting
After tests that date back to 2012, Facebook has formally launched its in-app mobile ad network, which will use the full suite of targeting options available within the social network itself....
Read more
Jonathan Barnard Head of Forecasting
The number of people over 65 years old accessing the internet has jumped by more than a quarter in the past 12 months, fuelled by a surge in older people using...
Read more
Jonathan Barnard Head of Forecasting
Twitter has revealed a 119% growth in revenue to $250m, with advertising revenue having grown by 125 per cent to $226m, despite user growth slowing with an increase of 5.8 per...
Read more
Jonathan Barnard Head of Forecasting
Yahoo wants TV ad dollars, whether they be spent on original programming or augmenting TV spots. During its Digital Content NewFronts presentation on Monday night, Yahoo presented its plans to siphon...
Read more
Jonathan Barnard Head of Forecasting
While Pandora’s advertising business continues to grow, it’s not expanding quickly enough to offset the streaming radio service’s content costs and turn a profit. Pandora booked $194.3 million in total revenue...
Read more
Jonathan Barnard Head of Forecasting
The majority of video ads are less than 15 seconds In length, research from the Mobile Marketing Association has found, with the skippable completion rates ‘dramatically lower’ than non-skippable. The Mobile...
Read more
Jonathan Barnard Head of Forecasting
While remaining cautious about the year ahead, The New York Times Company reported strong first-quarter earnings on Thursday. Digital ad revenues in the first quarter increased 2.2% from $37 million in...
Read more
Jonathan Barnard Head of Forecasting
The Food and Drug Administration is not going to stand in Madison Avenue’s way when it comes to the marketing of e-cigarettes. That was the message the FDA sent Thursday, when...
Read more
Jonathan Barnard Head of Forecasting
Facebook profits tripled to $642m as revenues soared 72% in the first quarter of 2014, with the company continuing to shift its customers – and advertisers – to its mobile platform....
Read more
Jonathan Barnard Head of Forecasting
On top of an already solid first quarter for NBCUniversal with a big Sochi Winter Olympics, ad revenue take yielded soaring overall financial results. NBCUniversal results grew 29% to $6.9 billion...
Read more
