Demand for media is rising in North America, Western Europe and Asia Pacific, so be on the look-out for media inflation. The true effects of political upheavals like Brexit will be...
Read moreZenith to Lead the Assignment Spanning New Coty Portfolio* Coty has appointed Publicis Media as its lead media agency globally. Publicis Media’s Zenith will lead the assignment which will include the...
Read moreGlobal advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts, published today. Advertising expenditure will...
Read moreMobile devices will overtake ‘fixed devices’ to become the main platform for viewing online video, according to Zenith’s Online Video Forecasts 2016. Consumers around the world will spend an average...
Read moreMobile will overtake desktop to become the primary internet advertising medium in 2017, a year earlier than previously forecast. According to Zenith’s new Advertising Expenditure Forecasts, published today, advertisers across the...
Read moreYoung people across the world’s largest advertising markets will spend more time accessing the internet via mobile than via all other devices combined by 2018. This is the key finding from...
Read moreMobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. Mobile internet will be...
Read moreThe average amount of time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016, according to the Online Video...
Read moreAccording to ZenithOptimedia’s new Advertising Expenditure Forecasts, in 2017 the internet will be the biggest advertising medium in 12 key markets, which together represent 28% of global adspend. In four of...
Read morePeople around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption Forecasts, a new report by ZenithOptimedia, people will spend an...
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