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1st September 2014

Views for the top 100 YouTube channels have grown 80% in a year – theguardian.com

YouTube now attracts more than 1 billion viewers a month watching 6bn hours of video, with nearly 40% of it watched on mobile devices. Its top channels are taking advantage. In...

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26th August 2014

Twitter expands advertising to 12 new EMEA markets – The Drum

Twitter has expanded its Ads markets to cover 12 new EMEA countries, including Bosnia & Herzegovina, Czech Republic, Switzerland, Ukraine and Portugal. Ali Jafari, VP of direct sales in Europe for...

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22nd August 2014

‘Don’t mistake YouTube for a broadcast channel if you want to monetise it successfully’ warn experts – The Drum

TV experts have advised brands and content providers that to effectively monetise YouTube they must recognise the platform is “not a broadcast platform, but a social channel”. Speaking on the ‘How...

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22nd August 2014

Facebook launches cross-device reporting to explain how people move between devices – The Drum

Facebook has this week unveiled cross-device reporting, which aims to help advertisers see how members of the public move across devices before conversion. The new reporting tool will allow a marketer...

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22nd August 2014

MailOnline records best ever month for video – MediaTel

The MailOnline recorded its best ever month for video in July 2014 with more than 50 million video views across its website and apps for the first time. During July there...

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18th August 2014

Consumers trust branded content as much as they trust editorial – The Drum

Branded content is trusted only two per cent less than editorial content, research from Vibrant Media has found, with the figures standing at 35 per cent for editorial and 33 per...

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18th August 2014

Auto & Personal Care Brands Are Most Engaged on WeChat – L2

L2’s upcoming Intelligence Report: Social Platform Study 2014 finds that brands post on average three times a week on WeChat, and each post can generates an average of 1,800 views and...

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18th August 2014

Why the Sports Market Must Play the Long Game – Advertising Age

This year’s FIFA World Cup Finals feels like an event that doesn’t happen often enough, which is perhaps why it generates such fervid sports enthusiasm every four years, with crowds gathering...

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5th August 2014

USA Today Owner Gannett Splits Off Publishing From TV – Advertising Age

Gannett Co., the owner of USA Today, will split into two publicly traded companies, one focused on broadcasting and digital businesses and the other on publishing, it said today, following the...

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28th July 2014

China Search: It’s All About Mobile – L2

In this new video Maureen Mullen speaks about how the search landscape in China is different than in other countries. Google publicly pulled out of China in 2010, making way for...

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