YouTube now attracts more than 1 billion viewers a month watching 6bn hours of video, with nearly 40% of it watched on mobile devices. Its top channels are taking advantage. In...
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Twitter has expanded its Ads markets to cover 12 new EMEA countries, including Bosnia & Herzegovina, Czech Republic, Switzerland, Ukraine and Portugal. Ali Jafari, VP of direct sales in Europe for...
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TV experts have advised brands and content providers that to effectively monetise YouTube they must recognise the platform is “not a broadcast platform, but a social channel”. Speaking on the ‘How...
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Facebook has this week unveiled cross-device reporting, which aims to help advertisers see how members of the public move across devices before conversion. The new reporting tool will allow a marketer...
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The MailOnline recorded its best ever month for video in July 2014 with more than 50 million video views across its website and apps for the first time. During July there...
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Branded content is trusted only two per cent less than editorial content, research from Vibrant Media has found, with the figures standing at 35 per cent for editorial and 33 per...
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L2’s upcoming Intelligence Report: Social Platform Study 2014 finds that brands post on average three times a week on WeChat, and each post can generates an average of 1,800 views and...
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This year’s FIFA World Cup Finals feels like an event that doesn’t happen often enough, which is perhaps why it generates such fervid sports enthusiasm every four years, with crowds gathering...
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Gannett Co., the owner of USA Today, will split into two publicly traded companies, one focused on broadcasting and digital businesses and the other on publishing, it said today, following the...
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In this new video Maureen Mullen speaks about how the search landscape in China is different than in other countries. Google publicly pulled out of China in 2010, making way for...
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