Coty Appoints Publicis Media as Its Lead Agency Globally

Zenith to Lead the Assignment Spanning New Coty Portfolio*

Coty has appointed Publicis Media as its lead media agency globally. Publicis Media’s Zenith will lead the assignment which will include the current Coty brands and P&G Specialty Beauty Business* brand portfolio being acquired by Coty, with the transition expected to be completed in October of this year.

Publicis Media will work in close collaboration with Beamly, Coty’s internal digital social and programmatic agency. The combined Coty assignment will span sixteen markets, with Publicis Media responsible for strategy, trading, content and data and analytics for Coty whose brands include color cosmetics brand Rimmel and Sally Hansen, and fragrance brands Calvin Klein, Marc Jacobs, and Davidoff, and post the merger will include leading cosmetics brands COVERGIRL and Max Factor, fragrance brands such as Hugo Boss and Gucci, and haircare brands such as Wella and Clairol.

Bringing together Coty and the P&G Specialty Beauty Business is expected to create one of the world’s largest pure-play beauty companies with advertising and promotional spend estimated at well over one billion dollars and is expected to establish Coty as the global leader in fragrances, the second largest in salon professional products, and the third largest in cosmetics.

“Zenith has been a trusted partner for Coty. We are excited to expand our partnership with them as we look to elevate the quality of our media while taking advantage of our new scale, as we strive to become over time a global industry leader by being a clear challenger in Beauty,” says Camillo Pane, CEO Designate, Coty.

“We are thrilled to broaden our partnership with Coty. It’s a tremendous endorsement of our Publicis Media vision unveiled earlier this year and the transformative power of our capabilities, talent and collaborative approach to driving our clients’ businesses forward,” says Steve King, CEO, Publicis Media.

* subject to closing of the merger of P&G Specialty Beauty Business into Coty.

 

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