At an exclusive lunch during Cannes Lions, Marissa Mayer, CEO of Yahoo!, told ZenithOptimedia leaders and clients that Yahoo! has a clear mission focused on the daily habits of consumers, bringing...
Read moreThe World Cup will help the global ad market grow 5.4% in 2014, up from 3.9% in 2013. Growth will continue to improve over the next two years, reaching 5.7% in...
Read moreNew York, N.Y. – ZenithOptimedia, a leading global media agency, announced the promotion of long-serving executive Ava Jordhamo to the new post of Chief Operating Officer, ZenithOptimedia – North America. Jordhamo is...
Read moreZENITHOPTIMEDIA TAKES THE STAGE ON TUESDAY 17TH OF JUNE AT 16.00: THE REVOLUTION WILL NOT BE TELEVISED – HOW YOUTUBE STARS ARE TRANSFORMING ENTERTAINMENT AND BRAND MARKETING Online video creators such...
Read morePublicis Groupe network challenges the conventions of paid, owned and earned media ZenithOptimedia is championing a new strategic approach to communications planning that sees a radical rethink of the way clients...
Read moreTwo Chinese companies – CCTV and Baidu – have entered ZenithOptimedia’s Top Thirty Global Media Owners ranking this year, the first time any company from China has done so. They join...
Read moreAdspend boosted by stronger economy, programmatic buying and mobile Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013...
Read moreVivaKi Exchange (“VX”), the joint media trading arm of Starcom MediaVest Group and ZenithOptimedia Group has hired a senior media trader to head up the network’s global trading capabilities. Simon Pardon...
Read moreThe Internet of Everything – global connectivity of digital devices and all things electronic – is set to offer consumers a mobile world of personalisation and convenience that transcends smartphones and...
Read moreFollowing rapid growth since ZenithOptimedia launched in Korea in 2011, for the next stage of development the agency has hired a highly experienced new leader JunHo Kim. He takes over from...
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