Optimedia Shanghai has won the traditional and digital media planning business for Yabao Pharmaceutical Group after a two-month pitch process. Yabao is one of the TOP 50 Chinese traditional medicine manufactures...
Read moreFollowing an invitation to tender, Dusseldorf digital agency Performics has won the annual seven-figure online budget for the national GKL lottery (“Gemeinsame Klassenlottery der Länder”), which is based in Hamburg and...
Read moreZenith Shanghai has won the assignment for traditional and digital media planning for Supor. The Chinese cookware brand owned by French Group SEB, is experiencing strong growth in the domestic market...
Read moreOptimedia Beijing has won the media planning and buying business for Beijing CP Egg Industry Co., Ltd. after a pitch process. Beijing CP Egg Industry Co., Ltd. is part of the...
Read moreOptimedia Beijing has won 20th Century Fox’s media planning and buying business, joining an alumni of global ZenithOptimedia markets (US, Canada, Singapore, Australia, Russia and Italy) to work with this client. As...
Read moreGlobal study reveals Millennials’ profoundly different approach to achieving happiness Young people have a fundamentally different approach to achieving happiness compared to previous generations, which has profound implications for brand...
Read moreMobile advertising, social media and programmatic buying to drive 17% growth in digital in 2015 According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to reach US$545 billion...
Read moreZenithOptimedia today announced the appointment of Jennifer Santos as Chief Executive Officer, the Philippines. She will be responsible for the running of the agency and its continued growth in the market....
Read moreZenithOptimedia has been retained by Molson Coors to handle its UK media planning and buying account. ZenithOptimedia has held the account since 2009, and will continue to work across Molson Coors’...
Read moreThe rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013. Growth will remain strong over the next two years,...
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