Press Releases Archives – Page 11 of 18

7th April 2014

Global adspend set to return to pre-financial crisis growth rates

Adspend boosted by stronger economy, programmatic buying and mobile Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013...

28th February 2014

Leading media trader Simon Pardon named Global President of VivaKi Exchange

VivaKi Exchange (“VX”), the joint media trading arm of Starcom MediaVest Group and ZenithOptimedia Group has hired a senior media trader to head up the network’s global trading capabilities. Simon Pardon...

24th February 2014

The Internet of Everything means all change for the smartphone

The Internet of Everything – global connectivity of digital devices and all things electronic – is set to offer consumers a mobile world of personalisation and convenience that transcends smartphones and...

5th February 2014

JunHo Kim to lead ZenithOptimedia Korea

Following rapid growth since ZenithOptimedia launched in Korea in 2011, for the next stage of development the agency has hired a highly experienced new leader JunHo Kim. He takes over from...

27th January 2014

Publicis Groupe Acquires South African Agency AML

Publicis Groupe (Euronext Paris: FR0000130577) announced today the acquisition of South African media agency Applied Media Logic (AML), which will be aligned with the global media network ZenithOptimedia. Based in...

21st January 2014

Changes in ZenithOptimedia China leadership team

Mykim Chikli promoted to CEO of ZenithOptimedia China, Steven Chang elevated to President and Janice Foo made Chief Talent officer for ZenithOptimeda Asia-Pacific. Mykim Chikli COO of ZenithOptimedia China has been promoted...

20th January 2014

ZenithOptimedia identifies six future trends for the next 25 years

Retailing is set to undergo a revolution that will see the high street transform from the place where we buy products and services to a hi-tech world where we experience and...

9th December 2013

Mobile to drive growth in global adspend over the next three years

Advertising is set to see the strongest sustained period of growth in ten years, with global adspend growth forecast to rise from 3.6% in 2013 to 5.3% in 2014. Growth is...

5th December 2013

ZenithOptimedia to launch new global media network

Sébastien Danet appointed Chairman of new ZenithOptimedia network ZenithOptimedia is to launch a new global media network in order to drive business growth and to further develop communications specialisms across the...

30th October 2013

ZenithOptimedia celebrates its 25th Anniversary!

ZenithOptimedia is today celebrating its 25th birthday. On 30 October 1988, Zenith Media opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi...