Thought Leadership

Is Over-Hyping Direct-to-Consumer Underplaying its Value?

Since the onset of brands such as Bonobos and Warby Parker, marketers have long-hailed the arrival of the direct-to-consumer (DTC) model in eCommerce...

  
Thought Leadership

The Nike and Amazon breakup

Given the colossal growth of Amazon in recent years, it is surprising to see a big brand like Nike moving away from it....

  
Thought Leadership

Three things brands can do now to maximise sales on Black Friday

Black Friday was introduced into the United Kingdom by Amazon in 2010. Shortly after, it was turbocharged by Asda’s headline-grabbing, in-store frenzy in...

  
Thought Leadership

Resolving the personalisation conundrum

Benoit Cacheux, Global Chief Digital Officer at Zenith, sat down with Ravi Jagdeo, Director of Digital Trading and Operations at RB at Ad:tech...

  
Thought Leadership

Want a challenge? Take our IAB UK Nonference quiz.

With the theme of the IAB UK’s Nonference being ‘don’t take notes, take part’ , Zenith Worldwide’s Head of Performance Content, Stuart Dunsmore,...

  
Thought Leadership

My Ecommerce Hero

My Ecommerce Hero is a series celebrating brilliance in ecommerce, in association with eCommerce-speakers.com, an initiative from Entropy‘s Alex Tait to encourage more female speakers...