Thought Leadership

How To Make A Marketing Report More Useful: 12 Crucial Snippets Of Information

Oksana Matviichuk, SVP, B2B Strategy, Zenith USA is part of the Forbes Agency Council, which is an invitation-only community for executives in successful public...

  
Thought Leadership

Deciding What Marketing Trends To Adopt: 12 Key Criteria

Oksana Matviichuk, SVP, B2B Strategy, Zenith USA is part of the Forbes Agency Council, which is an invitation-only community for executives in successful...

  
Thought Leadership

Nike & Amazon is over. Enter stage right: Zalando.

When news broke at the tail end of 2019 that Nike was controversially ceasing its direct-sale agreement with Amazon, it raised a few...

  
Thought Leadership

How To Define B2B Success In 2020

With 2020 arriving, we as a field need to start moving toward new ways and strategies to approach the B2B market. As the...

  
Thought Leadership

Allbirds vs Amazon Tells Us One Thing – Amazon Is Coming for CPG Brands

In late November, Joey Zwillinger, founder of direct-to-consumer (DTC) natural footwear brand Allbirds, revealed that Amazon launched a near-identical private label trainer. This...

  
Thought Leadership

Global Intelligence issue 10

Welcome to the tenth edition of Global Intelligence, Zenith’s quarterly magazine. This edition is quite different from previous ones. Mainly, it’s a lot...