When news broke at the tail end of 2019 that Nike was controversially ceasing its direct-sale agreement with Amazon, it raised a few...
With 2020 arriving, we as a field need to start moving toward new ways and strategies to approach the B2B market. As the...
In late November, Joey Zwillinger, founder of direct-to-consumer (DTC) natural footwear brand Allbirds, revealed that Amazon launched a near-identical private label trainer. This...
Welcome to the tenth edition of Global Intelligence, Zenith’s quarterly magazine. This edition is quite different from previous ones. Mainly, it’s a lot...
How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone....
Since the onset of brands such as Bonobos and Warby Parker, marketers have long-hailed the arrival of the direct-to-consumer (DTC) model in eCommerce...
