The mobile wallet – technology enabling consumers to pay with their mobile phones – will emerge as a new marketing platform in 2016....
Internet advertising (growing at an average rate of 13% a year to 2018), and mobile internet advertising in particular, will drive global advertising...
Consumers are becoming increasingly dissatisfied with automated recommendation services, and are coming to expect personalisation with a human touch. ZenithOptimedia expects concierge-like services...
With the rise of adblocking and the growing ineffectiveness of banners on mobile, native advertising is becoming a vital tool for communicating with...
Emoji marketing success hinges on more than just concept and execution. It requires ‘emojinal intelligence’ based on knowing your audience, the types of...
Native advertising can drive brand awareness as well as generate leads across the consumer journey, but some brands will have to reassess the...
