Thought Leadership

Follow ZenithOptimedia at dmexco

ZenithOptimedia Group will have a significant presence at dmexco 2015, the leading global digital conference for the marketing industry. And this year, you...

  
Thought Leadership

Why Google’s new structure is good news

Google has announced a major overhaul of its corporate structure. The new structure creates a holding company which is called Alphabet. This will comprise...

  
Thought Leadership

Moxie enters the world of augmented reality at Cannes Lions

Augmented Reality (AR) and Virtual Reality (VR) have been around for decades, but technological barriers have slowed both development and adoption. Today, with...

  
Thought Leadership

The nine regions that shape global adspend growth

Since 2012 we’ve focused on nine regions of our own definition that we think capture similarities of behaviour and advertising growth more effectively...

  
Thought Leadership

How the internet is fuelling global adspend growth

The internet is still the fastest growing advertising medium by some distance. As our global Advertising Expenditure Forecasts show, it grew 17.1% in...