Thought Leadership

Smartphones will be owned by two thirds of people living in top digital markets by 2018

66.5% of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report...

  
Thought Leadership

Move On Up: Driving ROI through smarter use of mobile

The rapid growth of the mobile internet is disrupting business models even more than the PC revolution, due to its increased distribution, faster...

  
Thought Leadership

World Economic Forum: Insights from Davos 2015

Steve King – ZenithOptimedia’s CEO, Worldwide – reports from the Worldwide Economic Forum in Davos, and gives an overview of some of the...

  
Thought Leadership

2015 Emerging Top Ten Trends

Welcome to ZenithOptimedia’s 2015 Emerging Top Ten Trends. Its overarching theme is Millennials’ desire for personalisation. This report sheds light on how new...

  
Thought Leadership

The Pursuit of Happiness: Creating Meaningful Brand Experiences for Millennials

‘The Pursuit of Happiness’ study is a global Active Understanding initiative to discover valuable local insights about Millennials. We initiated this study to...

  
Thought Leadership

2015 International CES: five trends for marketers

It’s the time of the year again when technology companies descend on Las Vegas to showcase their latest innovations at the Consumer Electronics...