With one billion mobile users and 60% of its revenues from mobile, Facebook is the poster child for mobile transformation. We asked Facebook...
Creativity has fundamentally changed. In the 24/7, consumer-centric digital world, brands need to tell new and more authentic stories, and this has necessitated...
For the past 60 years, marketing wisdom has dictated that paid media – notably the 30-second TV spot – has had priority over...
With online privacy becoming a growing global concern, adblocking has risen in popularity among consumers over the past couple of years. To date,...
ZenithOptimedia Group will have a significant presence at dmexco 2015, the leading global digital conference for the marketing industry. And this year, you...
Google has announced a major overhaul of its corporate structure. The new structure creates a holding company which is called Alphabet. This will comprise...
