Thought Leadership Five reasons why Always-On is good for marketers 15th September 2014 Publicis Groupe and Adobe last week announced a partnership to develop the Always-On Platform, a single platform to automate and connect all of...
Thought Leadership What the Apple Watch means for advertisers and retailers 10th September 2014 With yesterday’s announcement of the Apple Watch, Apple has launched its bid to do for wearable tech what the iPhone did for mobile...
Thought Leadership ZenithOptimedia hosts online video seminar at Advertising Week Europe 27th March 2014 In an increasingly digital and social world, creating powerful owned assets, supported by paid media, is becoming the best way to secure meaningful...