Thought Leadership

Five reasons why Always-On is good for marketers

Publicis Groupe and Adobe last week announced a partnership to develop the Always-On Platform, a single platform to automate and connect all of...

  
Thought Leadership

What the Apple Watch means for advertisers and retailers

With yesterday’s announcement of the Apple Watch, Apple has launched its bid to do for wearable tech what the iPhone did for mobile...

  
Thought Leadership

ZenithOptimedia hosts online video seminar at Advertising Week Europe

In an increasingly digital and social world, creating powerful owned assets, supported by paid media, is becoming the best way to secure meaningful...