In our quarterly Advertising Expenditure Forecasts we no longer talk about developed and developing markets, because some of the markets that are normally...
Publicis Groupe and Adobe last week announced a partnership to develop the Always-On Platform, a single platform to automate and connect all of...
With yesterday’s announcement of the Apple Watch, Apple has launched its bid to do for wearable tech what the iPhone did for mobile...
In an increasingly digital and social world, creating powerful owned assets, supported by paid media, is becoming the best way to secure meaningful...
