Thought Leadership
Owned First
For the past 60 years, marketing wisdom has dictated that paid media – notably the 30-second TV spot – has had priority over...
Thought Leadership
Will Apple’s iOS9 adblocker kill mobile ads?
With online privacy becoming a growing global concern, adblocking has risen in popularity among consumers over the past couple of years. To date,...
Thought Leadership
Follow ZenithOptimedia at dmexco
ZenithOptimedia Group will have a significant presence at dmexco 2015, the leading global digital conference for the marketing industry. And this year, you...
Thought Leadership
Why Google’s new structure is good news
Google has announced a major overhaul of its corporate structure. The new structure creates a holding company which is called Alphabet. This will comprise...
Thought Leadership
Moxie enters the world of augmented reality at Cannes Lions
Augmented Reality (AR) and Virtual Reality (VR) have been around for decades, but technological barriers have slowed both development and adoption. Today, with...
Thought Leadership
