To date, there has been no accurate or efficient way to measure a brand and its competitors’ overall investment in the consumer experience, or how it affects market share. Our solution...
Read moreFIFA World Cup 2018, which kicks off in Russia next week, will captivate audiences around the world and provide fertile ground for brands to cultivate their relationships with valuable audiences. About...
Read moreVivaTech is one of the world’s largest technology events that celebrates today’s innovations and tomorrow’s possibilities. It’s for everyone who believes in the power of technology to transform business and society....
Read moreArtificial Intelligence is set to have a significant impact on our industry, and is already starting to transform how we do business. At Zenith, we made a big bet in the...
Read moreWith rapid advances in digital marketing, data and technology, the journey from awareness to sale can now be very short thanks to eCommerce solutions. You can learn about a product, consider...
Read moreShoppable content began as a way of turning visual images into sales, and is now moving into online video and live-stream retail, which enables consumers to shop in real-time directly from...
Read moreThe paid search market is slowing as it approaches US$100bn in size, a milestone it will reach next year. But the integration of search with shopping – as Amazon steps up...
Read moreAdvertisers trying to understand how the current programmatic workflow affects their marketing budgets are faced with a daunting task. With a vast array of ad technology services, platforms and cost models...
Read moreSport plays a powerful role in connecting people, on social media as well as in the flesh. Fans are passionate and engaged, and are eager to talk about – and with...
Read moreMarketing imperatives: Alcohol brands still depend on mass-media advertising for communicating their values to consumers. But the rising tide of legal restrictions around the world means that brands cannot rely on...
Read more
