In focus: Alcohol
Marketing imperatives: Alcohol brands still depend on mass-media advertising for communicating their values to consumers. But the rising tide of legal restrictions around the world means that brands cannot rely on...
Read moreArtificial Intelligence resolves paradox of consumer choice
Consumers face so much choice in online shopping that they can be paralysed into indecision. AI allows brands to personalise the choices offered to consumers, converting indecision into sales. The digital...
Read moreSnapchat – a year after its IPO
Snapchat has celebrated its first anniversary as a public company. How is it performing, for investors, users and brands? Like any publicly listed company, Snapchat has faced deep scrutiny of its...
Read moreStart-up watch
This time on start-up watch, we look at four exciting start-ups that are harnessing the power of artificial intelligence for brands. Spectrum Messenger apps are becoming the favourite way to communicate remotely for...
Read moreAdspend in France
France is the eighth-largest ad market in the world, and the third-largest in Europe. It struggled during the eurozone crisis in the first half of the decade but growth is now...
Read moreAdvertisers focus on digital brand experiences
Amid growing industry speculation about cuts to digital advertising budgets, we have found no evidence that advertisers as a whole are shifting budgets away from online advertising –in fact, its share...
Read moreGlobal advertising confidence rises rapidly
Confidence in the global ad market is currently improving rapidly. We now forecast global adspend to rise 4.6% this year, up from our 4.1% forecast in December. Over the past three...
Read moreBrand growth through digital media
The principal theme of the advertising market over the past few years has been the growth of internet advertising. It accounted for 38% of all expenditure on advertising in 2017, more...
Read moreGlobal Intelligence Issue 05 2018
Welcome to the fifth edition of Global Intelligence Zenith has published the fifth edition of Global Intelligence, its quarterly magazine about the transformation of media and communications. This edition leads with current outlook for the global ad...
Read moreNew Perspectives: How retailers can improve shoppable content
Shoppable content was meant to take off in 2017, with tech-enabled online content allowing consumers to buy featured products without being redirected to another site. However, its adoption by brands has...
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