As mobile virtual reality has emerged as a mainstream consumer technology, so too have media owners, tech firms and venture capitalists stepped up their interest. In 2017 virtual reality (VR) will be...
Read moreFor years technology felt like it was getting simpler. Devices expanded in scope and cannibalised each other. Phones, tablets and TVs replaced a wide array of items we once owned. Recently,...
Read moreWe are pleased to announce the publication of the second edition of Zenith’s Thirty Rising Media Markets report, which is now available here. We regularly survey 81 global advertising markets for our...
Read moreOur third excerpt from Global Intelligence magazine looks at programmatic marketing, now the principal method of trading digital display globally. We expect these 10 trends to have a profound impact in 2017....
Read moreThis year will see the smartphone evolve into a mobile shopping experience. Content is a vital contributor to brand experience, and in recent years the lines between content and commerce have...
Read moreIn this second excerpt from Global Intelligence issue 2, we look at how the UK’s ad market has held up after last year’s vote to leave the EU Though few advertisers...
Read moreIn our first excerpt from issue 2 of Global Intelligence magazine, we discuss the rates of adspend growth we forecast around the world. Despite political uncertainty, global adspend is likely to maintain...
Read moreNew technologies are helping brands tie their interactions with consumers to individuals, not just devices. Customer profiles grow and evolve with each customer interaction, allowing brands to automate their conversations with...
Read more2017 will be a year of firsts for global media. It will be the first year in which spend on internet advertising will surpass television, and the first in which mobile...
Read moreThe rise of always-on insights has been driven by the rapid spread of internet-enabled devices. According to Adobe Digital Index, the average internet user in Europe has 6.1 such devices, and...
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