Social media platforms – especially Facebook – have been the big growth story in advertising in recent years. Social media offers high reach, fine targeting, and strong engagement and relevance. It...
Read moreThe global market for beauty and personal care products is worth about US$450bn annually, and includes some of the world’s most iconic brands. As in all categories, beauty brands are having...
Read moreIn this excerpt from Global Intelligence issue 3, we take a look at how the US ad market has developed since the elections last year Elections always have a big effect...
Read moreIn our June 2017 Advertising Expenditure Forecasts, we predicted global adspend would grow at an average rate of 4.1% a year between 2016 and 2019. But growth rates vary hugely by market,...
Read moreZenith has produced Five Trends for Marketers, a report picking up on many of the key themes discussed at Cannes Lions 2017. The report focuses on key areas of development that Zenith...
Read moreAdvertising is dead: long live advertising Today was WARC day. WARC ran four seminars on a range of topics relating to strategic planning and creativity. We covered one of the topic...
Read moreTake brave steps to reimagine your agency or brand We heard a really inspiring story today on brand reinvention from R/GA, an agency that we partner with on Verizon. The reason...
Read moreOne of the highlights of many great sessions at Cannes yesterday was seeing thirty minutes of the founder of L2, Scott Galloway, informing us of the fact that brands and the...
Read moreBefore you do anything, stop Having seen a number of fantastic presentations today it was hard to pick only one thing to talk about, however after much thought the talk...
Read moreSay hi to your new friend Oli Today we saw a version of the future of transport at the IBM Watson session. We were introduced to Oli, a 3D-printed bus (for...
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