Artificial Intelligence: Turbo-charging the delivery of trend content
According to IBM, 90% of the data that exists today has been created in the last two years. The spread of digital media – and social media in particular – means...
Read moreArtificial intelligence: Enhancing the role of search in the consumer journey
Search is an engrained part of the consumer journey, and consumers expect instant, relevant responses. It is gaining the capacity to predict a consumer’s needs and wants and this behavioural data is...
Read more2017 Trends: Artificial Intelligence
Our ten trends for 2017 are really all aspects of a single macro-trend – the rise of artificial intelligence (AI). AI is back to the forefront of research, promising to fundamentally...
Read moreGlobal Intelligence Magazine – 01
Zenith is very pleased to introduce the first edition of Global Intelligence, our quarterly round-up of insights and intelligence from across our global network. We’ve put this magazine together to highlight...
Read moreZenith Global Intelligence: India – the only BRIC market still growing in double digits
The rising footprint of traditional media offers new opportunities for mass brands to increase penetration. The strength of digital media will be its ability to sell more targeted brands to sophisticated...
Read moreZenith Global Intelligence: the world’s advertising hotspots
In this second extract from our Global Intelligence magazine, we take a look at how advertising expenditure growth varies across the world Western & Central Europe The eurozone crisis is...
Read moreInsights from six of the most thought-provoking at Cannes Lions Festival 2016
Sean Healy, Global Head of Strategy & Product, Zenith shares insights from six of the most thought-provoking at Cannes Lions Festival 2016.
Read more3D printing goes mainstream: 3 is a magic number
3D printing will revolutionise consumer journeys over the next two years. It will become a faster, cost effective method of manufacturing for commercial and even home use, and provide consumers with...
Read more30 Rising Media Markets identified in Zenith’s new report
These 30 markets vary widely in nature: in size, openness to international business, diversity of economic activities, productivity, and geographically – sixteen of our markets are in Africa, seven in Asia,...
Read moreThe mobile wallet: rise of a new marketing platform
The mobile wallet – technology enabling consumers to pay with their mobile phones – will emerge as a new marketing platform in 2016. As the first generation of digital natives comes...
Read more
